Rapper partners with Nick Cannon and others on subscriber-based site, which offers high-end apparel and gadgets to users.
By Rob Markman
Nas
Photo: MTV News
When you're Nas the Don, life is most certainly good. Since his debut album, Illmatic, God's Son has been spitting rhymes about his favorite apparel, helping to set the trends for hip-hop heads everywhere. Now, with his new lifestyle site, 12Society.com, Nas is looking to let fans in on the good life as well.
The site, which launched on Tuesday, is a subscriber-based experience co-founded by Nas, in which he partners up with the likes of NBA stars Blake Griffin and Kevin Love and media mogul Nick Cannon. For $39 a month, users will receive a monthly shipment of handpicked apparel, gadgets and other premium products that the stars use in their everyday lives. Each shipment is guaranteed to be worth a minimum of $125.
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